Woman On!
The Gist is a female-founded and led sports media brands that is leveling the playing field in sports. Currently they report on US and Canadian sports teams and players. Woman On! is the launch of The Gist in the UK.
The Concept
The concept of the Woman On! campaign is to challenge our assumptions around sport. This campaign highlights how male led sports coverage is often all we see and makes women's sport the centre of the conversation.
Disclaimer - this is concept work for a student brief
