Maverick
Maverick prosecco is for those who think rules are there to be broken and the brand needs to reflect the loud and audacious nature of those that drink it.
The Concept
The concept of Maverick is shown through its bold, contemporary typeface. The use of clashing patterns make it eye-catching and in your face but also act as elements that can be changed for different flavours and limited editions.
Disclaimer - this is concept work for a student brief
